Do the traditional ways of presenting trend forecasting information need to be updated to ensure as an industry Forecasting remains an essential part of the fashion industry as a whole?
As digital and social media continues to gain relevance in fashion the traditional mood board and seasonal book could become, well boring, when we have so much opportunity to see exciting film and digital fashion projects online and augmented reality and virtual experience become more mainstream everyday. Of course many trend agencies trade online and off but as sites like Showstudio continue to set the standard for directional fashion output, what could be next for Trend?
All our fashion courses consider trend research a top priority but perhaps the output that we encourage should have a more digital focus. As we increase our work within this area, is now the time to consider the potential collaborations with digital media specialists and possible new teaching methods required if we are to drive trend towards a new digital destination?
Elena Kate Gifford, Trends and Business Development Manager @ UCLAN
For the Love of Fashion: A Future Exploration
posted by: RICH Socks for Happy People - view / reply
posted by: RICH Socks for Happy People - view / reply
posted by: elena.kate - view / reply
There has been many a debate about the values, ethics and disjointedness between Generation X and Generation Y and this has led me to pose the question; is this the beginnings of a generation shift in the fashion industry and if so does ‘X mark the lost generation’?
posted by: Louise Smith - view / reply
The event was such a huge success, everything was really professional .
River Island was never a favourite shopping destination of mine but recently they have moved away from their old 'chavvy' image and they seemed to come in to their own for this A/W.
posted by: Soph - view / reply
posted by: rob rigby - view / reply
RI rocks !!!!
:)
posted by: Anika - view / reply
I also agree with Soph about River Island moving away from the "chavvy" image they once held, however I feel the menswear section is still lacking in comparison to the womens.
posted by: matt.ralph - view / reply
posted by: fiona - view / reply
When 'chavvy' first passed our ears around 12? years ago, we were told of dodgy types, dressed top to toe in either a tracksuit and classic trainers, or clad in burberry check and thick gold jewellery.
Chav to some of us now, represents mainstream fast-fashion, stemming in part from modern musicians who aim to display that they are talented, yet are from the poverty line, or simple working class backgrounds - indicating that today anything is within reach.
So many of us want to stay clear of anything 'chavvy', but it seems that the chav look is pretty broad, depending on an individual's view.
Have chavs just improved their wardrobe, or do retailers design mainly for certain groups of people?
Regardless of what we think, retailers know exactly who their main customers are. "the clothes maketh the man"? I believe "the man maketh the clothes". One item can appear totally different when worn by two very different people.
posted by: steve.brindle - view / reply