In your professional experience, is creativity appropriately valued for its worth to an organisation? Why are designers and creative people often paid less for their work than the managers, lawyers or the accountants? Should the membership of every company board include a creative practitioner?
2 Comments
Most business people see creativity as a threat, change can be threatening and when you have insecure management this can cause major problems. Only strong leadership and knowledge of the right policies can overcome the inevitable stagnation.
Creativity can be accepted within a business if it is incubated, or hidden for an agreed time, from areas within a company who do not understand how ideas are conceived. My experience has been that the ideas can very quickly slip from our grasp – the company as a whole can easily turn it into a false reality before it even exists – and use creatives as scape goats when campaigns fail. I was lucky enough to work for a US organisation whose success relied on creative incubation, allowing the creatives to do just that – behind closed doors until the time was appropriate to reveal.
Essential that the person in charge of the creatives understands the non creative departments’ roles, just as they must understand the creatives’.